Built on decades of research. Delivered by someone who lives it.

Gary LeBlanc spent twenty years studying what it takes to build a body that performs at its best. His research — compiled in Find Your SuperHuman — outlined a nutritional framework rooted in whole-food science, gut health, inflammation reduction, and sustainable daily habits. Not trends. Not marketing. Findings.

Gary developed the first version of that formula himself. Then he brought it to Don Walker.

Don Walker — Former CEO of Magna International, Founder & Chairman of the Longevity League — took LeBlanc's foundational work and spent years developing it into something more comprehensive. The question driving that work was simple: what does genuinely complete daily nutrition actually look like, when you build it purely around what the evidence says?

The answer took time to get right. Every ingredient earned its place. Nothing was included because it was cheap, convenient, or easy to market.

The formula was then reviewed and refined by Dr. Elizabeth Goldspink, ND — a naturopathic doctor with over 16 years of clinical experience, a doctorate from the Canadian College of Naturopathic Medicine, and training in Mind-Body Medicine at Harvard University.

Dr. Goldspink brought clinical rigour to every ingredient decision — reviewing each one against the latest research, adjusting for bioavailability, and ensuring the formula reflected what the science actually supports rather than what looks good on a label.

The result is a formula built at the intersection of published nutritional research, real-world clinical experience, and an uncompromising standard for what gets included.

Once the formula was complete, Dillan Walker — Don's son — was asked to make it and share it with close family and friends. The response was immediate. People felt the difference. They kept coming back.

That was the signal. A product this carefully built deserved to reach more people. Baseline Nutrition exists to make that happen — starting in Toronto, expanding from there.

Most nutrition products are built backwards. They start with a price point, a flavour profile, or a trend — and work backward to justify the formula. The science is decoration.

AG1. Supplement stacks. Meal prep. Each one partially solves the problem. None were built to deliver genuinely complete nutrition — without effort, without compromise, without the gap between what the label says and what your body actually receives.

That's the gap Baseline fills.

Obsessive craft. Every jar is held to a standard we would be comfortable defending ingredient by ingredient. Nothing is included because it's cheap, trending, or easy to source.

Precision over guesswork. The formula is grounded in evidence — not assumptions, not averages. If an ingredient is here, there is a specific, documented reason.

Simplicity is the product. The value we deliver is the removal of complexity. One jar. Everything covered. Nothing to figure out.

The Baseline Smoothie was developed within the Longevity League — a network of Canada's leading executives, clinicians, and researchers who have spent years studying what evidence-based longevity actually looks like in practice. The formula reflects that collective knowledge. It is not the product of a marketing brief. It is the product of people who take this seriously.

As featured in The Globe and Mail, ROB Magazine.